WEB & SEO Management Plans
The best-performing websites don’t happen by chance—they’re continuously refined. Our Web & SEO Management Plans combine technical precision, strategic optimisation, and data-led decision making to transform your website into a powerful asset that attracts, engages, and converts.
For tourism businesses investing in full digital independence and direct booking growth.
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Deep SEO management: keyword targeting by guest type & location, technical fixes, schema markup, structured data, backlink building, and continuous optimisation.
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Fully built website with booking engine integration, interactive galleries, lead magnet setup, and automated follow-up emails for enquiries or downloads.
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Ongoing Google Ads & brand protection campaigns — includes landing page design strategy, remarketing lists, A/B testing, and keyword refinement.
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Audit and refresh of up to 3 OTA platforms (Booking.com, Agoda, Expedia, etc.), plus strategy to reduce OTA dependency and drive direct bookings.
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Multi-channel lead capture with QR codes, OTA redirect links, and embedded website forms — all connected to your CRM, mailing list, or booking platform.
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Ongoing monitoring of reviews across platforms, sentiment analysis, competitor comparison, and direct response suggestions.
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Live analytics dashboard (Google Data Studio or similar) plus a monthly PDF summary highlighting bookings attribution, SEO gains, and next-step actions.
For mid-size operators looking to grow search traffic, leads, and lessen dependency on OTA platforms.
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On-page SEO across up to 5 pages: blog optimisation, internal linking, mobile speed improvements, and tailored content strategy guidance.
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Full optimisation of Google Business, TripAdvisor, plus one OTA (Booking.com, Agoda, etc.) to align with your SEO and brand strategy.
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A modern, mobile-first website with booking CTAs, image galleries, testimonials, and direct contact integration.
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Setup of one Google Ads Search campaign or OTA brand protection campaign, including keyword targeting, ad copywriting, and conversion tracking.
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Lead capture via website popups, QR landing pages, and OTA redirects — connected to your CRM or email system.
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Alerts for new Google & TripAdvisor reviews, plus a library of templated responses. Includes monthly sentiment summary.
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Keyword rankings, traffic source breakdown, OTA vs direct booking flow, and actionable next-step recommendations.
For small tourism businesses establishing their online presence and building credibility.
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Tools + email templates for requesting guest reviews, and alerts for new Google or TripAdvisor reviews.
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Setup of a simple capture form (email/contact/QR) connected to your website or OTA profiles.
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A short summary of site traffic, keyword trends, and local search visibility.
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Mobile-first design or refresh of a single page (promotion, booking, or contact) optimised for SEO and speed.
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Research and implementation of 5–10 local/tourism-relevant keywords, optimisation of homepage/meta tags/alt text, plus a technical audit.
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Full setup or refresh: images, Q&A, categories, keyword-rich description, and booking/contact links.